Monday, August 5, 2013

The Sweetest Comeback Ever?

Sooo... I guess you're all aware by now that Twinkies, the nutritional equivalent of trucker hats, are back on the shelves in the good ole U.S. of A. Just when you thought it was safe to go down to the Kwik-E-Mart for a six pack of PBR and a cardboard tray full of flavoured sandpaper covered in tasteless molten yellow lava  serving of nachos, there's the box of nasty spongey things staring at you, just taunting you... "you want to buy me, don'tcha... you know you do... c'monnnn, just for old times' sake...". That's the LAST thing you want or need, and the last thing you should think about doing. 

Remember back last November when the Twinkies disappeared? We wrote about the whole sorry saga. Well, now they're back, saved from extinction by Apollo Global Management (Carl's Jr.) and Metropoulos & Co. (PBR, as it happens). At least, that's what they want you to think. We are keeping a very close eye on the affairs of Hostess, lest we suffer a repeat of last year's doings. Watch this space.

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