When we found out that the nefarious Henri Petit planned to disparage us in the pages of his self-published magazine, we were certainly dismayed.
We knew it would be impossible to infiltrate all the print shops and distribution outlets under Petit's control in time to prevent it from coming out. Instead, we came up with the idea of making the magazine itself unappealing to those standing in line at supermarkets who might be tempted to buy the foul thing. That's why we designed this sticker and arranged to have it pasted over the "scurrilous gossip" tagline:
That pretty much killed it. What we couldn't control was the audience who might be inclined to buy any and everything that might have pictures of us in it, regardless of the words that would be written to accompany them. With that in mind, we decided to fight fire with fire and released our own magazine about Henri: