Hirsute hysteria!

fadnoun
An intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object's qualities; a craze.
"prairie restoration is the latest gardening fad in the Midwest"

If something outlives being a fad, it becomes a thing.

thingnoun
An item or activity that used to be a fad.
"so I guess that's a thing now"

Something that used to be a fad but is now apparently a thing, because it's been happening for years now, is girls posing for photos with fake mustaches.

Now, we don't have anything against mustaches...

And I'm ppppprrrreeeetttyyyy sure we're on record as loving the ladies...

Hello once again, ladies!

But we are not fans of this thing that used to be a fad.
Why? Well, certainly not because of any hang-ups regarding gender identity issues,

We're soooo far beyond that!!

It might be because at least one of us (me) has an admittedly irrational fear of a possible velcro situation that might occur while kissing a 'stached lady. I don't know. What I do know is that this, as is usually the case, is the fault of a nefarious super villain. Specifically, this guy...

Who is he? What does he want? What's his name???
More to be revealed later!