One of the things that always puzzled me is thinking up names for things. This is a job that is a virtual minefield, it seems to us. Which is why when we get offers from various companies who wish to build a product around us - a breakfast cereal, say - we always leave the name to them. One only has to do a wee internet search to find that there are some products that have made it onto the supermarket shelf with a simply diabolical name - and people have actually bought it! Cruising around our local Wholesaler Jim's this week, we spotted several really rubbish names.
Or say you have a new magazine...
Nope, you can add product naming to the list of "Things the Unbelievables Won't Do."