Friday, September 20, 2013

The short (ha!) publishing career of Henri Petit

When we found out that the nefarious Henri Petit planned to disparage us in the pages of his self-published magazine, we were certainly dismayed.

We knew it would be impossible to infiltrate all the print shops and distribution outlets under Petit's control in time to prevent it from coming out. Instead, we came up with the idea of making the magazine itself unappealing to those standing in line at supermarkets who might be tempted to buy the foul thing. That's why we designed this sticker and arranged to have it pasted over the "scurrilous gossip" tagline:

That pretty much killed it. What we couldn't control was the audience who might be inclined to buy any and everything that might have pictures of us in it, regardless of the words that would be written to accompany them. With that in mind, we decided to fight fire with fire and released our own magazine about Henri:
When he found out about it, he became enraged. There's nothing he hates more than being referred to as a child in any way. We set up a dinner meeting to call a truce, at least in terms of printing slanderous journalism about each other. He accepted our invitation and we actually reached a mutual agreement while riding in the back of a limousine en route to the restaurant. Henri said, "You know, it's good to know that you gentlemen are capable of being civil and reasonable. So much so, that I'm reconsidering my evil ways. Perhaps this is the beginning of a period of cooperation and collaboration between..." That's when Michael yelled, "NOW!", which was the signal for Jeff and I to grab him and throw him out of the speeding car and into oncoming traffic. We continued on to the restaurant where we enjoyed a delicious, celebratory steak dinner.

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